ECF works to improve road safety to increase cycling levels by influencing policies on motor vehicle safety standards to ensure automotive technology protects vulnerable road users such as cyclists.
Cycling is not a risky or a dangerous activity, it is an activity that anyone can participate in and that everyone has access to.
Cycling has a very low carbon footprint; is excellent for public health; causes very few third party injuries; and combats urban congestion. However the current reality is that many people do not cycle due to real and perceived safety concerns. These fears and genuine risks need to be tackled now