The European Cyclists’ Federation (ECF) is partnering with
Content With Purpose (CWP) to produce
The Power of Cycling - an ambitious digital series celebrating cycling as a catalyst for healthier people, thriving communities, and a more sustainable future for Europe.
Cycling is far more than a mode of transport - it’s a movement reshaping the way we live, work, and connect. Across the continent, cycling is revitalising economies, improving public health, and strengthening communities. From creating jobs and supporting local businesses to expanding tourism and trade, its economic value is growing at every level. Companies are rethinking mobility through cycle-to-work programmes, logistics innovation, and employee wellbeing initiatives - building more active, connected, and sustainable workplaces.
As Europe advances its climate ambitions, cycling is proving indispensable to the transition toward greener, more liveable cities. It’s a practical, people-centred solution that complements public transport, reduces emissions, and promotes healthier lifestyles. Through thoughtful urban design, inclusive infrastructure, and cross-sector collaboration, cycling is helping to reimagine city spaces for safety, accessibility, and equality.
The Power of Cycling will showcase the stories, innovations, and partnerships behind this transformation. Through short-form films, expert interviews, and character-led stories, the series will explore how cycling connects communities and countries - from local initiatives improving everyday mobility to cross-border tourism projects and pan-European collaborations that bring people together. It will also highlight the technologies shaping the cycling industry - from e-bikes and cargo bikes to digital route planning and smart infrastructure - revealing how innovation is opening up new opportunities for riders everywhere.
Aligned with the ambitions of the EU Declaration on Cycling, the series will reflect the collective momentum driving cycling forward. It will show how governments, businesses, and citizens are embracing cycling as an essential part of Europe’s economic, social, and environmental progress.
Laurianne Krid, CEO of the European Cyclists’ Federation, said:
“Cycling has the power to transform Europe - not only as a clean and efficient form of mobility, but as a force for stronger economies, healthier people, and more liveable cities. Through this collaboration with CWP, we aim to share inspiring stories from across our continent and show how two wheels can help create a fairer, greener, and more connected future.”
Max Smith, Founder and Managing Director of Content With Purpose, added: “
We’re proud to be working with the European Cyclists’ Federation to create a series that highlights the extraordinary potential of cycling. The Power of Cycling will bring to life the people and ideas driving this movement - demonstrating how something as simple as a bicycle can help solve some of our most complex challenges."
Attendees at Velo-city 2026, taking place 16–19 June in Rimini, Italy, will get an exclusive first look at The Power of Cycling through a special preview screening. The series will then officially launch during European Mobility Week in September 2026, followed by an extensive digital campaign across ECF’s network and beyond - engaging policymakers, businesses, NGOs, and the public to accelerate collective action toward a more inclusive, innovative, and cycle-friendly Europe.
Content With Purpose (CWP) is a B Corp certified strategic content creator that works in partnership with leading member bodies and associations, engaging professionals in their industries’ role in building a better tomorrow.
Organisations interested in contributing to the series are encouraged to contact
Isobel John, Series Researcher at CWP, to learn more: [email protected]
