The European MOVE Week is an annual Europe-wide campaign week promoting sport and physical activity and their positive impact on European societies. For more info visit moveweek.eu or like the official NowWeMove page in Facebook.
ECF in MOVE Week 2014: building partnerships to promote cycling
For the third year running, ECF played a big role in co-ordinating MOVE Week with ECF members in Turkey, Greece, Cyprus, Austria and the Czech Republic all taking part. This year, we took on a new responsibility, to coordinate MOVE Week in Belgium, and we succeeded in getting one of the biggest federal departments on board – we activated the Belgian Ministry of Finance and got close to 10,000 employees moving! This huge success is an example of the great cross-sectoral reach we can all achieve by building partnerships. By teaming up with ISCA for MOVE Week, ECF has been able to flex its physical activity lobbying muscles and ISCA has been able to reach whole new sectors with our help.
Growing physical activity presence
ECF’s growing presence in the health and physical activity dimension is apparent through our CONTINUED participation in high-level forums, such as last month’s DG SANCO Platform on health, diet and physical activity. This continues to give us unmissable opportunities to ensure physical activity is represented in the debate, alongside our partner ISCA.
The ECF-ISCA partnership is going from strength to strength as we can see through yet another successful edition of MOVE Week. Besides strengthening ECF’s voice in health and physical activity, this partnership is a great demonstration of our growing cross-sectoral reach. This means promoting cycling in whole new sectors!
ECF Members supporting MOVE Week
From cross-border hikes in the Czech Republic, to a cycling festival in Cyprus and to bike repair workshops in Greece; ECF members proved once again their enthusiasm for promoting cycling and physical activity. MOVE Week provides an excellent platform for our members to engage in pan-European awareness-raising and as always, they showed they are experts at activating people to cycle.
MOVE Week in Belgium = cross-sectoral engagement and success!
ECF’s location in Brussels allowed us to bring in a huge MOVE Week partner this year; the Belgian federal Ministry of Finance! Coordinating MOVE Week alongside ISCA has seen many benefits for the European week of physical activity. With focusses and geographic presence in different areas, we are able to bring in many new partners and PARTICIPANTS.
The European Cyclists’ Federation (ECF) as a partner of the International Sport and Culture Association (ISCA) contributes decisively to the vision of NowWeMove: to make 100 million more people across Europe physically active through sports, solidarity and creativity.
Get involved now – it’s so easy!
1) Firstly, you can create your very own event, no matter how big or how small.
2) Or, if you already have an event organised, why not promote it as a MOVE Week event with our great promotional material and gain extra media attention.
3) Finally, you can contact your country’s MOVE Week National Co-ordinators to see if they are organizing an event that you could join in on.
Where do I begin?
If you want to create your own event or if you have some further questions, don’t hesitate to contact your country’s MOVE Week National Co-ordinators or if your country does not yet have a coordinator, please contact the ECF team. Don’t forget to follow us on Twitter and Facebook to receive all new MOVE Week news and updates.
Your NowWeMove team at ECF
Your NowWeMove support team at ECF is Elina Baltatzi and the rest of the Communications team, working alongside all of the ECF staff, the ISCA team in Copenhagen and the NowWeMove regional teams across Europe.
We will be here to promote cycling as part of NowWeMove. Please get in touch with us and give us your ideas, comments and questions about how we can maximize the benefits of this new partnership for all of ECF’s friends and supporters.
See the staff page for more details.