What Industry Leaders Say About the Club.
“This is important for all of us. Advocacy is more than marketing or product development, it is the way we work together to build markets. Schwalbe believes our support for ECF’s Cycling Industry Club is an investment in the future of cycling.”
Frank Bohle, CEO Schwalbe
“What we really need to understand is this fact: This is the fastest way you can grow this business and the biggest way that we can have an impact on society. Creating a bicycle-friendly world is a very good thing.”
John Burke, CEO Trek
I think it’s our obligation and responsibility to join forces with all of you to make cycling more popular in Europe… I think we’ve learnt that with a committed effort, we all can make this happen.”
Tony Lo, CEO Giant
“As we look at the opportunities here in Europe, we can duplicate what we’ve done in Copenhagen and Amsterdam across Central and Southern Europe, and that will make a huge difference for the cycling industry.”
Stan Day CEO Sram
The Cycling Industry Club (CIC) wants more people cycling more often. By working in partnership, ECF and the Industry want to increase levels of cycling, investment in cycling and the number of people buying bicycles.
The ECF “Cycling Industry Club” is a cycling advocacy fund for Europe. Members aim to build a fund supported by every cycling related business in Europe that can make a huge impact on governments at all levels.
The CIC is focusing on:
- Unlocking 6 Billion in EU funding for Bicycle Infrastructure
- Doubling cycling in Europe by 2020
- Strengthening advocacy movements in Southern and Eastern Europe to unlock potential markets.