Advocacy Means Sales
What is the fastest way to grow our sales in Europe? How can the bicycle industry double the number of cyclists in Europe? How can we unlock €6 billion in European funding for cycling?
With key figures from the bicycle industry and advocacy world, the Advocacy Summit is a must-attend event for anyone coming to Eurobike with a real interest in future markets. This is an initiative of the Cycling Industry Club (CIC), ADFC and ECF.
‘Advocacy Means Sales’
Thursday, August 30
Berlin room, EuroBike Global Show, Freidrichschafen
Drinks and Fingerfood provided.
Find out more about the Cycle Industry Club here
Everyone in the cycling industry needs answers to the questions which will shape our future. Harnessing the support of the EU and governments brings resources for cycling that other players cannot match and has the potential to drive up the cycling market for everyone. If cycling levels in Europe matched Denmark, we would sell 30 million more bikes per year. But even by doubling cycling in Europe, we could increase the market by 10 million bikes. This won’t come about by chance. Advocacy has already proven to be the most powerful force for generating and protecting the bicycle sales we have but it needs investment from the whole sector.
Already commited to the event are some of the industry leaders who are driving this commitment to advocacy in Europe through the ECF Cycling Industry Club: René Takens, CEO of Accell Group and President of COLIBI; Stan Day, President of SRAM and the creator of the SRAM Cycling Fund.
Tell Me More About the Summit
The cycling world’s leading players will come together at the Advocacy Summit, organised by ECF and Germany’s ADFC, and supported by media partner Bike Europe. Attendees confirmed include key figures from the industry and advocacy communities in Europe, the US and Australia. This summit is all about how the industry can make the most of bicycle advocacy in Europe to sell more bicycles.
In 2011 at EuroBike, CEOs from the bicycle industry decided to join forces with the bicycle advocates and created the Cycling Industry Club. This year’s summit represents the next logical step for the industry and advocacy to unite.
You read more about the Cycle Industry Club here.
Speakers & Main Topics
Topics to be discussed:
- How do I get a €6 billion marketing opportunity for my cycling business?
- 30 million more bikes sold – who is showing the way?
- Who has the potential to double cycling in Europe?
- How can we ensure governments support and don’t over-regulate our industry?
- How does civil advocacy complement industry lobbying? How can we support both?
Confirmed speakers include:
- René Takens, CEO of Accell Group and President of COLIBI;
- Stan Day, President of SRAM and the creator of the SRAM Cycling Fund
- World Federation of Sporting Goods Industries
- Manfred Neun, President of the European Cyclists’ Federation
- Burkhard Stork, CEO of ADFC (Germany’s National Cyclists’ Association)
- Tim Blumenthal, President of Bikes Belong, US advocacy fund supported by 85% of US industry and importers
Latest Summit News
- Giant Joins Cycling Industry Club As Advocacy Gains Moment-August 31
- How to Sell 30 Million More Bicycles: Advocacy Summit Highlights Sales Potential – August 01
We’ve also teamed up with media partner Bike Europe, and they’ve been providing solid coverage of our advocacy summit and our work. Find below the latest articles.
If every country in Europe were to reach the sales per head of population of Denmark the industry would ship 30 million more bikes. ECF and its growing Cycling Industry Club is inviting business leaders to find out why “Advocacy means sales” at the Advocacy summit during Eurobike.
ECF’s partners have just announced successful applications to bring € 4 million of EU funding to the Iron Curtain Trail and the Trans-Danube international cycle routes which can bring a €100 million boost to the economy. The success rate for EU funding application for cycling was outstanding and is good news for the industry.
New analysis by Advocacy Summit organisers shows Germany’s Federal Cycling Plan could boost annual sales by €260 million by 2020. This would mean an increase in total sales by €1.17 billion over the next 8 years. Germany’s soon to be released national cycling plan aims to increase cycling share of transport to 15%.
At this afternoon’s Advocacy Summit the Cycling Industry Club got a huge boost. The biggest bike maker in the world – Giant – announced here that it will join this club which was initiated by the European Cyclists’ Federation (ECF) in order to step up advocacy activities.
Where and When
When: 16:30-18:00 on Thursday, August 30, 2012.
Where: Berlin room, EuroBike Global Show, Freidrichschafen
For further information contact Kevin Mayne, ECF Development Director: email@example.com
For press briefings contact Julian Ferguson, ECF Communications Officer: firstname.lastname@example.org
Photos of the event can be downloaded here:
Facts and Figures
Key Facts and Figures about how advocacy can increase sales